Target Audience Research
Our documentary is about role models, the majority of young people today have role models, therefore our target audience will be aimed at young adults ages 16-25.Our documentary will be adressed to both males and females.
We will interview people of simlilar ages (both genders) so our target audience can relate to the topic we're discussing.
This is our target audience, because after conducting research we reached the conlusion that older adults don't really have role models, but younger people do as they have a lot to aspire too.
Youth Marketing is a term used in the marketing and advertising industry to describe activities to communicate with young people, typically in the age range of 12 to 34.
More specifically, there is: -Teen Marketing, targeting people in the 8 to 12 year-old range, -Teen Marketing, targeting people age 13 to 19, -College Marketing, targeting college-age consumers, typically ages 18 to 23, -Young Adult Marketing, targeting young professionals, typically ages 22 and above.
Young people are our target audience for our documentary as it is a celebrity-centred documentary.
-More than 90 percent of Young Adults own a computer.
-Over 80 percent of Young Adults use social networking sites.
-Smartphone ownership by Young Adults reached 67 percent in February 2012, up from 39 percent in May 2011.
This shows that advertising on facebook and other social networking sites can reach the majority of our target audience.
Questionnaire and FeedbackOur group created a questionnaire to help us clearly predict wgo our target audience would be, the questionnaire included questions such as;Who is your role model?
The most common answer for this question was Adele, Adele is one of the richest, most successful young singers in the world, winning dozens of awards from Billboard Music Awards, MTV Music Awards and Grammy Awards. People tend to look up to her because she's a very down to earth person and isn't obbessed with being famous, like a lot of celebrities are. Adele is also plus-sized which a lot of young girls look up to, considering most celebrities are dying to be skinny, when Adele doesn't really care about her weight and sees it as a positive thing.
Why are they your role model?
We asked this question in order to find out exactly why young people have role models, most of the answers we got for this question were because of their fashion sense and style and that they are very inspirational.
In what ways do you aspire to be like your role model? (fashion, style, lifestyle)
This question was asked to find out what parts of being a celebrity are most desireable, most people answering said they want to be successful like their role model, or they like to dress like their role model.
Is your role model a well known celebrity?
All of the answers to this question were a 'yes', this shows that big name celebrities are more so young people's role models rather than less famous celebrities that may actually be more inspiring and successful.
How long have they been your role model?
The average answer for this was between one and two years.
How did this person become your role model?
There were a range of answers for this question; albums/songs, good looking, TV programmes, watching sport, simalarity in hobbies - dancing, music interest, relating to celebrity, good actor/actres and similar experiences in life.
Do you watch TV and which channels do you watch?
We gave options for this question - BBC1, ITV1, BBC3, E4, Channel4, Channel5 and MTV/Viva, the most popular answers were E4 and Channel4, therefore we are considering using either of these channels to show our documentary on.
Have you ever met your role model? If so, how many times?
Most of the answers were no but a few said they had seen their role model in concert.
What occupation does your role model have?
This was a good question to ask to find out how their role model had become famous. Answers were; Singer, Football Player, Actress, Rugby Player, Dancer, Music Producer/DJ and Actor
Would you watch a documentary on your role model?
Every answer for this was a 'yes' which clearly shows that if we were to make a documentary on celebrity role models people would watch it, especially if it had their role model starring.
What time do you usually watch TV?
We gave options for this question; 7am-11am, 11am-2pm, 2pm-5pm, 5pm-7pm, 7pm-9pm and 9pm-midnight, the most popular time slot was 7pm-9pm, which is prime time television, this is the time we would broadcast our documentary.
Do you collect merchandise related to your role model?
We asked this question in aim to find out how much money is spent on merchandise as it could be interesting to include in our documentary. The majority of the answer were a 'yes' merchandise included are mainly - posters, perfume, DVD's, CD's and T-shirts.
What is your favourite genre of TV programme?
Comedy and Drama were the most common answers for this questions, therefore we aim to make our documentary shocking but with a little humour.
What's your favourite genre of music?RnB and Pop were the most common answers for this question which tells us that people listen to the radio or watch music programmes as pop is most commonly played on the radio and music tv.
This shows that advertising on facebook and other social networking sites can reach the majority of our target audience.
Questionnaire and FeedbackOur group created a questionnaire to help us clearly predict wgo our target audience would be, the questionnaire included questions such as;Who is your role model?
The most common answer for this question was Adele, Adele is one of the richest, most successful young singers in the world, winning dozens of awards from Billboard Music Awards, MTV Music Awards and Grammy Awards. People tend to look up to her because she's a very down to earth person and isn't obbessed with being famous, like a lot of celebrities are. Adele is also plus-sized which a lot of young girls look up to, considering most celebrities are dying to be skinny, when Adele doesn't really care about her weight and sees it as a positive thing.
Why are they your role model?
We asked this question in order to find out exactly why young people have role models, most of the answers we got for this question were because of their fashion sense and style and that they are very inspirational.
In what ways do you aspire to be like your role model? (fashion, style, lifestyle)
This question was asked to find out what parts of being a celebrity are most desireable, most people answering said they want to be successful like their role model, or they like to dress like their role model.
Is your role model a well known celebrity?
All of the answers to this question were a 'yes', this shows that big name celebrities are more so young people's role models rather than less famous celebrities that may actually be more inspiring and successful.
How long have they been your role model?
The average answer for this was between one and two years.
How did this person become your role model?
There were a range of answers for this question; albums/songs, good looking, TV programmes, watching sport, simalarity in hobbies - dancing, music interest, relating to celebrity, good actor/actres and similar experiences in life.
Do you watch TV and which channels do you watch?
We gave options for this question - BBC1, ITV1, BBC3, E4, Channel4, Channel5 and MTV/Viva, the most popular answers were E4 and Channel4, therefore we are considering using either of these channels to show our documentary on.
Have you ever met your role model? If so, how many times?
Most of the answers were no but a few said they had seen their role model in concert.
What occupation does your role model have?
This was a good question to ask to find out how their role model had become famous. Answers were; Singer, Football Player, Actress, Rugby Player, Dancer, Music Producer/DJ and Actor
Would you watch a documentary on your role model?
Every answer for this was a 'yes' which clearly shows that if we were to make a documentary on celebrity role models people would watch it, especially if it had their role model starring.
What time do you usually watch TV?
We gave options for this question; 7am-11am, 11am-2pm, 2pm-5pm, 5pm-7pm, 7pm-9pm and 9pm-midnight, the most popular time slot was 7pm-9pm, which is prime time television, this is the time we would broadcast our documentary.
Do you collect merchandise related to your role model?
We asked this question in aim to find out how much money is spent on merchandise as it could be interesting to include in our documentary. The majority of the answer were a 'yes' merchandise included are mainly - posters, perfume, DVD's, CD's and T-shirts.
What is your favourite genre of TV programme?
Comedy and Drama were the most common answers for this questions, therefore we aim to make our documentary shocking but with a little humour.
What's your favourite genre of music?RnB and Pop were the most common answers for this question which tells us that people listen to the radio or watch music programmes as pop is most commonly played on the radio and music tv.
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